The first of two Gourmet Food Truck Festivals being put on this month by the Sierra Madre Chamber of Commerce drew hundreds of people to Memorial Park on Saturday. Several of the trucks sold out of multiple items on their menu, and Nom Nom, probably the most well known of the trucks due to its second place finish in last season’s “The Great Food Truck Race” on the Food Network, sold out and was on the road home nearly two full hours before the end of the event. (Author’s Note: I am also the Executive Director of the Chamber of Commerce.)
The second of the two Gourmet Food Truck Festivals is scheduled for August 27th at the same location, from 11am to 6pm. This event will feature eleven trucks, and with many people back from vacation and the addition of radio promotion by one of the scheduled trucks, the GoCountry 105 Chuckwagon, crowds may be larger and trucks may again find themselves running short of food, so get there early!
The eleven trucks scheduled on the 27th are (subject to change without notice):
Go Country 105 Chuckwagon www.gocountry105.com/chuckwagon/
Crepe’n Around http://crepenaround.com/
Los Angeles Shaved Ice – Hawaiian Shaved Snow Cones http://www.losangelesshaveice.com/index.html
Peanut Butter Bar – Gourmet Peanut Butter Sandwiches http://www.pnutbutterbar.com/index.html
Lake Street Creamery http://lakestreetcreamery.com/
Sloppy Gourmet – Gourmet Sloppy Joes http://www.sloppygourmet.com/
Get your Lardon – Breakfast http://getyourlardon.com/
Dumpling Station www.dumplingstation.com
Grilled Cheese Patrol – Gourmet Grilled Cheese http://grilledcheesepatrol.com/
KrazyBBQ – Korean Fusion www.krazybbq.com
Here’s a photo gallery from Saturday’s event.
- After a modest start, there was a steady flow of foot traffic from about noon till 3:30
- Coolhaus, the gourmet ice cream sandwich truck, stayed busy much of the day, and The Dim Sum Truck sold out of several items
- Some folks enjoyed a massage at the Skincare and Bodywork booth
- The Cajun/Creole truck ran out of its soft shell crab for a while, but restocked
- Great Balls on Tires sold out of its signature Incredi-Balls mid afternoon.
- The Frysmith truck
- Another shot of Coolhaus, early on about 11:30.
- Chamber President Matt Krantz, owner of Bean Town, chats with visitors to the Chamber booth
- The Rose Float Association, Belles Nest, and Butterfly Effect Day Spa had booths, as well
- Hands 2 Health Chiropractic’s booth also offered massages
- Nom Nom sold out and left late afternoon, and A Rockin’ Ice had a steady flow of customer for its Hawaiian shave ice
- Lots of folks chose to eat “picnic” style